Blue Bay New images "for Dreamers only": the Blue Bay eyewear campaign

The new communication campaign for the BLUE BAY eyewear collection reflects the appealing and youthful spirit of the brand. The new images portray modern, dynamic and fashion-conscious young people with extrovert and vibrant personalities.

The teenagers portrayed in the “FOR DREAMERS ONLY” campaign have happy, lively and curious expressions. These are emphasised by the new models of the collection: eyewear with contemporary contours and scintillating colours, in line with the latest trends.