Carrera Wins Key Award in the category Beauty, Fashion & Luxury with the spot "After All, No Regrets"



The video, made ​​by the director Mark Gentile in collaboration with the agency DLVBBDO, is a true manifesto of philosophy "AFTER ALL, No Regrets" by Carrera and boasts the presence of two major guest stars: Tony Kaye, director of the famous "American History X," and Harold Bradley, versatile artist as well as speaker of the video.

At the awards ceremony, held at the Orfeo Cinema in Milan, was attended by William Lawrence, Brand Advertising Manager, representative of Safilo Carrera 's Account Director and Copywriter Emanuela Munafo for DLVBBDO Valentina Amenta, the agency that designed and developed the Carrera campaign "After all, no regrets."

To see the video, click on http://multivu.prnewswire.com/mnr/prne/carrera/50552/


The Key Award has established itself since 1988 as an important showcase for companies, agencies and production houses and post-production Italian, emphasizing the excellence of "Made in Italy" with over 12,700 members in 41 films and 900 editions awards assigned, serving as custodian of the trends and the future of communication. This year over 200 films were entered.

The history of the sector of sports eyewear brand Carrera was born in 1956. The brand of sunglasses has achieved great success in the eighties, becoming one of the collections of sunglasses most iconic of the decade. In 1996, Carrera joined the Safilo Group, worldwide leader in sunglasses and optical frames. Today Carrera continues to be a successful brand and reference, synonymous with design, innovation and quality.